Our Story

Saint Hugo is born from a moment of obsession — a French pastry shop window that changed everything for Ben.

We make bold, precise food, driven by memory, and crafted daily, in-house, without compromise.

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Raised in rural Llanelli, Ben refined his craft under names like Cherish Finden and Arôme Bakery. From leading pastry teams in 5-star hotels to Michelin-starred kitchens, his technical approach shapes everything at Saint Hugo - flavour-forward, precise, and quietly relentless.

As seen on Bake Off: The Professionals 2022 & 2024.